• Being Biblical™: When the Bible Becomes a Brand

    The term ‘biblical’ has come to function as a sort of trademark, performing many of a trademark’s purposes. Biblical™ offers people the quality assurance of the trusted Christian brand, relieving people of the uncertainty and anxiety of having to determine the quality of things for themselves.

  • The Bible and the Religion of Protestants

    “The Bible, I say, the Bible only is the religion of Protestants.” So wrote English Protestant apologist William Chillingworth in 1637, but the same words might just as well have been written in 1537 or 1937.